Introduction
    Services lie at the very hub of economic activity in any society. Service activities are becoming more and more necessary for the economy to function and to enhance the quality of any offering. In the complex economy of our times, infrastructure and trade services, such as transportation and communications function as intermediaries between the extractive and manufacturing sectors and as the channel of distribution to the final consumer. Moreover, infrastructure services such as advertising, financing, and consulting play a critical role in the utilization of business potential in all sectors while a wide variety of social and personal services, such as restaurants, lodging, and child care are moving former household functions into the economy.
    Thus, it is imperative to recognize that services are not peripheral activities but rather integral parts of society. They are central to a functioning and healthy economy. Services not only facilitate but also make possible the goods-producing activities being a crucial force for today’s change towards a global economy.

Aims of the Programme
   The overall objective of a Master’s degree in service management is to educate individuals into skilled managers and business professionals, and thus to improve the quality of management as a profession. Specifically, the British - Hellenic Masters program in Service Management aims at:

Providing an advanced study of service organizations, their management and the external context in which they operate;

Preparing and developing participants to pursue a career in upper management in various sectors of the service industry;

Developing the ability of participants to apply knowledge and understanding of business service management to complex issues, both systematically and creatively, to improve business and management practice in the service industry;

Cultivating the skills, capabilities and communicational abilities of participants through the spherical approach of both the service management and the learning processes;

Enhancing lifelong learning skills and personal development so as participants to be able to work with self-direction and originality and to contribute to business and society at large;

Supplying the service industry with highly specialized personnel with a deep and wide understanding of the service management context thus improving the efficiency of total service industry.

Nature of the Programme
    The programme is designed for both recent graduates aiming at entering at the services industry upon graduation and service professionals who seek further career development. The programme builds upon prior knowledge and skills gained form the undergraduate degree and prior experience. Graduates will have both theoretical and applied perspectives and will be able to apply a range of specialists’ skills to service organisations in which they may operate.

Standards of Achievement
    The Master of Science in Service Management will be awarded to participants who have demonstrated during their programme:

a systematic understanding of relevant knowledge about service offering organizations, their external context and how service companies are managed;

application of relevant knowledge to a range of complex situations taking account of its relationship and interaction with other areas of the service business;

a critical awareness of current issues in service management which is informed by leading edge research and field practice;

an understanding of appropriate techniques sufficient to allow detailed investigation into relevant service management issues;

creativity in the application of the knowledge gained, together with a practical understanding of how established techniques of research and enquiry are used to develop and interpret this knowledge in every day management practice;

ability to acquire and analyse data and information to evaluate their relevance and validity and to synthesise a range of information in the context of new situations;

    Acquisition of the above is through lectures, tutorials, seminars, group work, presentations, and computer practicals. Formal contact with lecturers and the programme director. Module outlines complete with reading lists distributed. Seminar / tutorial support where appropriate. Feedback on assignments.
   All the above skills knowledge and understanding are assessed through coursework, project work, and examination.

1 YEAR FULL-TIME PROGRAMME STRUCTURE

	Semester I
		Credits
MSM1110	Data Analysis for Managers	10
MSM1210	Management Information Systems	10
MSM1410	Economics for Services	10
MSM2110	Services Marketing	10
MSM2210	The Management of Services and their Operations	10
MSM2410	Services Financial Management	10
	Semester II
		Credits
MSM3110	Services Quality Management	10
MSM3210	Human Resources Management	10
MSM3410	Strategic Management for Services	10
	Core Module of each pathway	10
	Elective 1	10
	Elective 2	10
	Dissertation	60

2 YEAR PART-TIME PROGRAMME STRUCTURE

	Semester I
		Credits
MSM1110	Data Analysis for Managers	10
MSM1210	Management Information Systems	10
MSM1410	Economics for Services	10
	Semester III
MSM2110	Services Marketing	10
MSM2210	The Management of Services and their Operations	10
MSM2410	Services Financial Management	10
	Semester III
MSM3110	Services Quality Management	10
MSM3210	Human Resources Management	10
MSM3410	Strategic Management for Services	10
	Semester IV
	Core Module of each pathway	10
	Elective 1	10
	Elective 2	10
	Dissertation	60

ELECTIVE COURSES

	Financial Services Management
		Credits
FSM4010	Finance (Core)	10
FSM4310	Risk Analysis & Insurance (elective)	10
FSM4510	Investment Analysis (elective)	10
FSM4610	Money & Banking (elective)	10
FSM4710	Financial Derivatives (elective)	10
COM4810	Managing Business on the World Wide Web (elective)	10
	Communication & Advertising Management
CAM4010	Advertising (Core)	10
CAM4310	Public Relations (elective)	10
CAM4510	Consumer Behaviour (elective)	10
CAM4610	Business Communications Skills (elective)	10
COM4710	Entrepreneurship (elective)	10
COM4810	Managing Business on the World Wide Web (elective)	10